ethos

 

 

At the core of it, we are essentialists. We wanted to pare down all of the fashion details, the trends, and the brand logos until we were left with clothing that was truly valuable--clothing that we could love season after season, year after year.

The pursuit of simplicity always led us back to basic shapes and clean silhouettes using only pure, high-quality natural fibers. We've come to believe that clothes made of natural fibers provide what we deem are the most essential qualities: breathability, warmth, longevity and inherent comfort.

Starting from this modest premise, we started understate. to offer clothes that intersect at comfortable and chic to make sophisticated dressing effortless.